Effective definition of effective marketing

In one sentence, how do you define effective marketing?

Effective marketing is when someone tells you about an amazing book they just read; when you proudly display a brand’s logo on your clothes; when a search engine helps you find the right product before you finish asking the question; when a social network recommends the perfect restaurant based on your and your friend’s preferences.

In short, the most effective marketing doesn’t feel like marketing. It feels personal, timely, relevant and valuable. Anything else is just noise.

— Jonathan Akwue, EVP & Regional Client Lead, APAC, Publicis Groupe.