The best digital marketing in the world:
– Will treat people like people. And not ‘users’. To add, people never talk to organisations. We talk to people. Say hi to Mick.
– Will be conversant in online and offline communication and their nuances. People are not online 24/7. They drive. Play. Dine. Work. Shop (in shops). Go on dates. Draw. Read (books). Commute. Digital agencies need to be creative agencies first or play second fiddle to advertising agencies forever. Read this report.
– Will contain a very engaging idea. To earn attention in an increasingly crowded Web.
– Will be supremely findable. Invest in Search Engine Optimisation – and Marketing if you’ve extra dollars. As of 2008, your site is one of over 186 million in cyberspace. If people don’t find you, you might as well not exist.