About
Bullet points work sometimes!
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- I started out as a copywriter in traditional advertising. After winning some top awards in advertising including Malaysia’s only Cannes Grand Prix, I followed my instincts to feed my fascination for digital and completed a Masters in Interactive Design in sunny Brisbane, Australia.
- I have been employed in fulltime and freelance senior roles in advertising and digital agencies in Malaysia and Australia. They include JWT, Euro RSCG, Make, Clemenger BBDO, and Cru Digital. Volvo, Shell, HSBC, Carlsberg, Reckitt Benckiser, Channel Nine, Dreamworld, Parmalat, Bond University, and Brisbane City Council, are some of the brands I have worked on.
- I love creative innovation. And to create things that will make life a little better.
This blog is a collection of practical strategic tools I use as well as a reflective journal on projects undertaken. It contains info that creatives, information architects, planners, digital marketing people may find useful.
Where I’ve Worked and Studied*
- Nov 2011 – Present, Creative & Strategy Consultant, Reading Room, London, UK
- Oct 2010 – Oct 2011, Creative Head – Experiential, Naga DDB KL
- Mar 2010 – Sept 2010, Associate Creative Director, Tribal DDB KL
- July 2009 – Dec 2009, Creative Director & Engagement Strategist, Cru Digital (.com.au), Australia
- July 2008- Oct 2009, Astro/4As Scholarship Student, Master of Creative Ind. Interactive and Visual Design, Queensland University of Technology
- Jan 2008 – June 2008, Sr Writer, JWT KL
- Apr 2005 – Dec 2007, Sr Writer to Creative Group Head, Euro RSCG KL
- Aug 2003 – Dec 2004, Copywriter, RA Advertising
- Jan 2003 – July 2003, Copywriter, JWT KL
- Jan 2002 – Oct 2002, Student, Bachelor of Comm. Studies: Advertising Creativity, Auckland University of Technology
Awards
- Digital Media Awards, APAC, Silver (2011)
- APAC Adfest Cyber Lotus (2011)
- Interactive Clio shortlist (2011)
- W3 Awards, Best of Show (2011)
- Cannes Grand Prix
- One Show Silver
- D&AD In Book
- Media Best of Outdoor
- Golden Kancil (Best of Show)
- Cannes Silver
- Adfest Silver
- Silver Kancil
- Silver Kancil (Film – Art Direction)
- New York Fest Silver
- Scholarship award for post-grad studies (4As)
- Dean’s List, Master of Interactive and Visual Design, Queensland University of Technology
- Best Student, Advertising Creativity, Auckland University of Technology
- Young Guns 2002 Finalist
joelnow at aol dot com
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